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Photography by Donald Christie
Styling by Karl Plewka
Hair by Philippe Baligan at The Industry
Make-up by Ashley Ward for Trish McEvoy
Models: Esther de Jong at Marilyn’s
and Rosemary Ferguson at Elite
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Herchcovitch, Alexandre
Fashion Designer
Of Romanian and Polish extraction but born in São Paulo, Alexandre Herchcovitch knew at the age of ten what he wanted to do with his life. While attending a local Jewish orthodox school he made clothes and often dressed his mother, who ran a lingerie factory. The fashion training that followed was completed at the Catholic institution Santa Marcelina College of Arts, also in his home city. Herchcovitch wasted no time launching an eponymous line, which was first conceived and shown in Brazil in 1993. More recently his designs have been seen on the runways of London, Paris and New York. His spring/summer 2005 collection marked his debut in Manhattan where he transformed the catwalk into a bright, floral maze that clashed appropriately with his eclectic prints and colourful designs. In addition to his menswear and womenswear lines, he also produces four denim collections a year, has two stores in São Paulo and boasts a handful of partnerships with major companies, including Converse.
Credits include:
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